We all know what a fabulous photographer Béatrice Peltre is, but she is equally as good in the kitchen — so good that Martha Stewart recently had her visit the studio and walk her through making a Tartine with Spring Vegetables, Smoked Salmon, Ricotta, and Basil Oil. The show aired on March 11 and is available to watch on the Martha Stewart website. Needless to say, it looks like a good time was had by both Martha and Béatrice.

Photo by Rob Tannenbaum/The Martha Stewart Show
©2012 Martha Stewart Living Omnimedia. All Rights Reserved.

Photo by Rob Tannenbaum/The Martha Stewart Show
©2012 Martha Stewart Living Omnimedia. All Rights Reserved.

Photo by Rob Tannenbaum/The Martha Stewart Show
©2012 Martha Stewart Living Omnimedia. All Rights Reserved.

Jay Silverman Productions has produced a nationally syndicated, 30-second TV commercial starring Pat Sajak and Vanna White, directed by founder, Jay Silverman. To date, this nationally syndicated TV spot has just begun to air in 4 U.S. markets, with another 20 markets slated to air it soon. The spots will be customized for each lottery to air in their local jurisdiction…

Read the full story on SCREEN    See the Lottery spot on Jay’s website

Here I go again with the announcement of another new photographer. With the addition of the amazing food photographer Béatrice Peltre, I’ve reached a couple of my goals for this year. Béatrice is the first photographer that I have in the Northeast region (she’s in Boston and works frequently in NYC). She is also my 15th photographer — this has been my ideal number from the beginning. This isn’t to say I won’t bring on one or two more in the future, but I’m quite happy with 15 for now.

Béatrice is joining the incredible roster of food photographers that I already have and I can honestly say, it’s one of the finest line-ups of food photographers on the planet. With Sylvie in L.A., Michael in Toronto, Helene in Charleston, Mowie in London, Barry in Dublin, and now Béatrice in Boston — I’ve not only have the best of the best, but I have them in key markets around the world.

If you’re not already familiar with Béatrice’s food photography, you’re in for a real surprise. Saying that her work is stunning would be an understatement and it’s really as good as food photography gets. If you don’t think you know her photography, I can promise that you actually do as she’s the author of the very successful food blog, La Tartine Gourmande (a blog that I’ve followed — and loved — for quite some time). She’s also the author of the book of the same title. With so much talent, Béatrice will surely be busy for some time to come — get in touch with me if you’re interested in booking her on your next project.

I’m one lucky guy to have the roster of photographers that I do and I thank everyone of them for the opportunity to work with such great talent — they make my job not only easy, but incredibly rewarding.

As if Jay needs any introduction — if you’ve been in the creative community in L.A. or anywhere in the world for that matter over the course of the last 30 years, you’ll know who Jay is. His client list is ridiculous (in an awesome sort of way), his work is iconic, and for no other reason than the fact that he’s who you hire when you need the best. Needless to say, we’re really excited to have him join forces with Primary Reps. Take a look at his work and see for yourself why we’re excited.

It really is a small world. What was a brief encounter with a hot young photographer nearly 30 years ago has turned out to be one of the most well-respected and accomplished photographers/directors in L.A. being represented by Primary Reps.

Let me back up a little bit — I originally met Jay Silverman back in 1983 or 1984 while I was still in high school. My photography class was on a field trip to his studio and all of us were in absolute awe of this larger than life celebrity photographer who seemed to have shot anybody who was anybody. Little did he know that this pimple-faced teenager would turn out to be his rep decades later.

Our connection or should I say re-connection should be a testament to the power of social media. I’m usually not one to click on the “people you may know” feature on Linkedin, but when I saw Jay’s name pop up, I was intrigued. One connection request later, a meeting at Jay’s amazing studio in Hollywood and voilà, we’re off to the races.

If you haven’t seen Jay’s work, do yourself a favor and look at some of the remarkable images he’s created. His celebrity portfolio is awe-inspiring and the brands that he’s done advertising work for is impressive. I think it’s going to be interesting to see the reaction I get when I start showing his work around town.

Anyhow, keep an eye out on this site as his work will be posted in the next week.